Local Google Ads Experts
Our professional Google Ads experts can generate quality leads for your business today. Call us now to get an estimate!
Lead Generation Services
We specialize in Google Ads–driven lead generation for local service businesses. Everything below exists to make that one system perform better.
Google Ads Lead Generation
High-intent search traffic that turns into real phone calls for your business.
Call Quality Review
Every call is tracked and monitored so that you get new customers inquiring about booking a job.
Landing Page Optimization
Pages built specifically to convert clicks into calls — not just look pretty.
Ongoing Campaign Management
Daily optimization, bid adjustments, and keyword refinement to lower your cost per lead.
Monthly ROI Summary
You'll get a clear snapshot of how many leads you received each month - both calls and service requests from forms.
Exclusive Guarantee
When you partner with Upstate Lead Service, you get an exclusivity guarantee: we work with only one business per service type in your area.
If we run Google Ads for you, we will not advertise for your competitors—or companies in the same industry.
You get dedicated, exclusive lead generation, resulting in warm phone call leads and high-intent service requests through website forms.
No sharing. No overlap. No competing for the same customers.
This exclusivity allows us to dive deeper into your industry, optimize your campaigns more aggressively, and position your business high in a competitive market.
The Rochester, NY area has many strong home service companies. Our exclusive partner guarantee ensures you capture a larger share of the customers already searching for your services.
Service Pros Who Win With Google Ads
If you're a home service business in the Rochester, NY area, you can reap the benefits of Google Ads campaigns because it is an instantaneous and effective way to capture new customers who are searching for your expertise. Leveraging Google Ads is a great fit for home service businesses because customers need help fast for their home-related issue. When customers have a problem, they go straight to Google. A well-placed ad will feel timely for them and they will contact you for a quote.
Upstate Lead Service specializes in generating leads for home service businesses in the Rochester, NY area using Google Ads. The following is a list of service types we have expertise with as well as businesses that can benefit from paid search:
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Plumbing
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Electrician
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HVAC (Heating, Cooling & Air Conditioning)
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Pest Control
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Home Remodeling & Contractors
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Locksmith
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Garage Doors
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Roofing
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Driveways and Paving
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Insurance
Success Stories
Upstate Lead Service Helped Roma Plumbing 3X Their Revenue In Only 2 Months
Roma Plumbing already had 10 years of experience providing plumbing services to the Rochester, NY area, but wanted to expand their plumbing service offering to residential customers. They had primarily focused on commercial customers and wanted to grow into a new type of customer base for their business. They reached to Upstate Lead Service and communicated their vision. The answer was simple. Roma Plumbing knew that the first place people go when they need a plumbing problem fixed is Google. We decided to launch a Google Ads campaign from scratch.
In the 2nd month, Roma Plumbing received 34 qualified leads - both phone calls and service requests directly from their website.
Roma Plumbing had never advertised on Google Ads before. Other plumbing companies in the area already had a presence on Google as well as a history of keyword bidding. While this was a challenge, Upstate Lead Service was able to deliver 30 plumbing leads in the first month as well as 34 leads the second month. We connected Roma Plumbing's Google Business Profile to the new Google Ads Account, optimized the ads to generate qualified leads and set up phone call tracking to better route the incoming plumbing service requests. We even added a whisper message so that before the phone conversation starts with the potential customer, Roma Plumbing would hear an automated message "Plumbing Service Request" so that they would instantly know it was a lead.
The result is now Roma Plumbing has been able to expand their business into the residential market in the Rochester, NY area. Instead of only partnering with commercial clients, Roma Plumbing is now servicing the residential market in Rochester with a ton of new customers and 5-star reviews.
Upstate Lead Service Massively Grows The Lead Volume For Suplex Construction, LLC
Suplex Construction, LLC specializes in both home remodels as well as commercial property buildouts. They wanted to grow their presence online and make it easy for customers to find them.
Upstate Lead Service went one step further beyond simply helping Suplex Construction get their name out to the local Rochester Market. We helped them acquire 38 new remodeling leads in just the first month. Considering that remodeling projects are high-ticket jobs, the cost to acquire a customer of $108 was well worth the Google Ads campaign because it resulted in multiple booked jobs.
In Just The 1st Month, Upstate Lead Service Delivered 38 remodeling leads
Reviews
Frequently Asked Questions
What lead generation services do you offer?
At Upstate Lead Service, we offer comprehensive lead generation services, including Google Ads management, lead optimization, conversion tracking, lead reporting, personalized consultations, and customized lead generation solutions. Our services are tailored to maximize your business's lead potential and drive growth.
How do you ensure lead quality?
We monitor call quality as well as thoroughly research form submissions from customers. If customers inquire about getting a quote from your business, we know we have done our job right. Upstate Lead Service will prioritize lead quality by keyword research with your Google Ads campaign. We are confident that our expertise in lead generation can identify and attract high-quality leads for your business, ensuring that your Google Ads budget is invested well.
Do you provide ongoing support?
Absolutely! We will check your ad account every day to ensure the leads keep coming in. We monitor activity daily so that we can observe patterns in keyword activity, as well as learn what customers are typing into Google when they are searching for your service type. Upstate Lead Service is committed to providing ongoing support for your lead generation efforts. We continuously monitor and optimize your lead generation strategies, ensuring a consistent flow of high-quality leads for your business's sustained growth and success.
Call or Text For Free Estimate
Proudly Serving Greater Rochester, NY
Reliable, high-quality Google Ads services in Monroe County, NY. Our service area includes Rochester, Webster, Penfield, Greece, Gates/Chili, Victor, Brockport, Henrietta, Fairport, Irondequoit and more. Contact us today to start developing your digital marketing plan.