Local Google Ads Experts
Our professional Google Ads experts can generate quality leads for your business today. Call us now to get an estimate!
Lead Generation Services
Google Ads Management
Google Ads management is the main service we provide. Upstate Lead Service has a proven track record of optimizing ad budgets for local home service businesses and attracting high-quality leads. We will maximize the performance of your Google Ads campaigns to drive phone call leads, service requests, and web leads.
Phone Call Tracking
Upstate Lead Service will ensure that all phone call leads are tracked and attributed back to the Google Ads clicks. This means that when you receive a warm, incoming phone call lead, we can better optimize the Google Ads campaigns to know which keywords, ad copy variant, and landing page contributed to the new customer. This specialty we have in call tracking will ensure that you see the true positive impact of your advertising spend.
Review and Reputation Management
We will track what customers are saying on various platforms such as Google, Facebook and industry-specific review sites. We engage with both positive and negative reviews in a timely, professional, and empathetic manner to show that your business values customer input and is committed to customer satisfaction.
We can help develop ideas for generating positive reviews, such as automated email and/or text message requests, to encourage customers to share their positive experiences.
Comprehensive Reporting
Upstate Lead Service will collaborate with you on a frequent basis to analyze which leads resulted in booked jobs and calculate campaign ROI. You select the metrics that are important to report on and we will present the data. You can receive a live report that you can check at anytime that you wish, or share with other members of your team. We create reports in Google Data Studio (now called Looker Studio) which allows you to see results in real time.
High-Converting Web Copy
Your business selling points and the ways you help customers matters. We will capture the essence of what makes your business great and we will write clear, compelling ad copy that explains what you offer, why customers should choose you, and how to take action. Whether it’s for landing pages, ads, or your website, our copy focuses on clarity, persuasion, and conversion, helping you stand out in competitive markets.
Landing Page Building
We build high-converting landing pages designed specifically for home service businesses. Every page is built with a single goal: turn visitors into phone calls and service requests via your web forms.
Your landing page will include clear messaging, strong calls to action, trust-building sections, and clean design—everything proven to increase conversions. Clients consistently compliment the clarity, layout, and results these pages produce, and even though it’s a one-time fee, it continues delivering value long after setup.
Exclusive Guarantee
When you partner with Upstate Lead Service, you get an exclusivity guarantee: we work with only one business per service type within a 50-mile radius.
That means if we run Google Ads for you, we will not advertise for your competitors—period.
You get dedicated, exclusive lead generation, resulting in warm phone call leads and high-intent service requests through website forms.
No sharing. No overlap. No competing for the same customers.
This exclusivity allows us to dive deeper into your industry, optimize your campaigns more aggressively, and position your business high in a competitive market.
The Rochester, NY area has many strong home service companies. Our exclusive partner guarantee ensures you capture a larger share of the customers already searching for your services.
Service Pros Who Win With Google Ads
If you're a home service business in the Rochester, NY area, you can reap the benefits of Google Ads campaigns because it is an instantaneous and effective way to capture new customers who are searching for your expertise. Leveraging Google Ads is a great fit for home service businesses because customers need help fast for their home-related issue. When customers have a problem, they go straight to Google. A well-placed ad will feel timely for them and they will contact you for a quote.
Upstate Lead Service specializes in generating leads for home service businesses in the Rochester, NY area using Google Ads. The following is a list of service types we have expertise with as well as businesses that can benefit from paid search:
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Plumbing
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Electrician
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HVAC (Heating, Cooling & Air Conditioning)
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Pest Control
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Home Remodeling & Contractors
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Locksmith
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Garage Doors
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Roofing
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Driveways and Paving
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Insurance
Success Stories
Upstate Lead Service Helped Roma Plumbing 3X Their Revenue In Only 2 Months
Roma Plumbing already had 10 years of experience providing plumbing services to the Rochester, NY area, but wanted to expand their plumbing service offering to residential customers. They had primarily focused on commercial customers and wanted to grow into a new type of customer base for their business. They reached to Upstate Lead Service and communicated their vision. The answer was simple. Roma Plumbing knew that the first place people go when they need a plumbing problem fixed is Google. We decided to launch a Google Ads campaign from scratch.
In the 2nd month, Roma Plumbing received 34 qualified leads - both phone calls and service requests directly from their website.
Roma Plumbing had never advertised on Google Ads before. Other plumbing companies in the area already had a presence on Google as well as a history of keyword bidding. While this was a challenge, Upstate Lead Service was able to deliver 30 plumbing leads in the first month as well as 34 leads the second month. We connected Roma Plumbing's Google Business Profile to the new Google Ads Account, optimized the ads to generate qualified leads and set up phone call tracking to better route the incoming plumbing service requests. We even added a whisper message so that before the phone conversation starts with the potential customer, Roma Plumbing would hear an automated message "Plumbing Service Request" so that they would instantly know it was a lead.
The result is now Roma Plumbing has been able to expand their business into the residential market in the Rochester, NY area. Instead of only partnering with commercial clients, Roma Plumbing is now servicing the residential market in Rochester with a ton of new customers and 5-star reviews.
Upstate Lead Service Massively Grows The Lead Volume For Suplex Construction, LLC
Suplex Construction, LLC specializes in both home remodels as well as commercial property buildouts. They wanted to grow their presence online and make it easy for customers to find them.
Upstate Lead Service went one step further beyond simply helping Suplex Construction get their name out to the local Rochester Market. We helped them acquire 38 new remodeling leads in just the first month. Considering that remodeling projects are high-ticket jobs, the cost to acquire a customer of $108 was well worth the Google Ads campaign because it resulted in multiple booked jobs.
In Just The 1st Month, Upstate Lead Service Delivered 38 remodeling leads
Reviews
Samantha Johnson
״Upstate Lead Service has been instrumental in maximizing our lead generation potential. Their expertise in Google Ads management has significantly increased the number of quality leads for our business.״
James Ben
״I highly recommend Upstate Lead Service for their exceptional lead generation strategies. They have consistently delivered outstanding results and have been a valuable partner in our business growth.״
Linda Halov
״The ongoing support and lead optimization provided by Upstate Lead Service have been crucial to our business success. Their dedication to maximizing lead quality has made a significant impact on our bottom line.״
FREQUENTLY ASKED QUESTIONS
What lead generation services do you offer?
At Upstate Lead Service, we offer comprehensive lead generation services, including Google Ads management, lead optimization, conversion tracking, lead reporting, personalized consultations, and customized lead generation solutions. Our services are tailored to maximize your business's lead potential and drive growth.
How do you ensure lead quality?
We listen to calls as well as thoroughly research form submissions from customers. If customers inquire about getting a quote from your business, we know we have done our job right. Upstate Lead Service will prioritize lead quality by keyword research with your Google Ads campaign. We are confident that our expertise in lead generation can identify and attract high-quality leads for your business, ensuring that your Google Ads budget is invested well.
Do you provide ongoing support?
Absolutely! We will check your ad account every day to ensure the leads keep coming in. We monitor activity daily so that we can observe patterns in keyword activity, as well as learn what customers are typing into Google when they are searching for your service type. Upstate Lead Service is committed to providing ongoing support for your lead generation efforts. We continuously monitor and optimize your lead generation strategies, ensuring a consistent flow of high-quality leads for your business's sustained growth and success.
