Google Ads Freelancer
Get More High-Quality Leads for Your Business
Reviews
Lead Generation Services
You get hands-on Google Ads lead generation designed to help your local service business attract more qualified customers in Rochester and throughout Upstate New York. Instead of working through a large agency, you get direct access to the person managing your search campaigns — with personalized attention and a strategy built around your business.
Google Ads Lead Generation
High-intent search traffic that turns into real phone calls for your business.
Call Quality Review
Every call is tracked and monitored so that you get new customers inquiring about booking a job.
Landing Page Optimization
Pages built specifically to convert clicks into calls — not just look pretty.
Ongoing Campaign Management
Daily optimization, bid adjustments, and keyword refinement to lower your cost per lead.
Monthly ROI Summary
You'll get a clear snapshot of how many leads you received each month - both calls and service requests from forms.
Exclusive Guarantee
When you partner with me at Upstate Lead Service, you get an exclusivity guarantee: I work with only one business per service type in your area.
If I run Google Ads for you, I will not advertise for your competitors—or companies in the same industry.
You get dedicated, exclusive lead generation, resulting in warm phone call leads and high-intent service requests through website forms.
No sharing. No overlap. No competing for the same customers.
This exclusivity allows positions your business high in a competitive market and allows me to really optimize your paid search campaigns.
The Rochester, NY area has many strong home service companies. My exclusive partner guarantee ensures you capture a larger share of the customers already searching for your services.
Service Pros Who Win With Google Ads
If you're a home service business in the Rochester, NY area, you can reap the benefits of Google Ads campaigns because it is an instantaneous and effective way to capture new customers who are searching for your expertise. Leveraging Google Ads is a great fit for home service businesses because customers need help fast for their home-related issue. When customers have a problem, they go straight to Google. A well-placed ad will feel timely for them and they will contact you for a quote.
I specialize in generating leads for home service businesses in the Rochester, NY area using Google Ads. The following is a list of service types I have expertise with as well as businesses that can benefit from paid search:
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Plumbing
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Self Storage
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HVAC (Heating, Cooling & Air Conditioning)
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Pest Control
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Home Remodeling & Contractors
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Locksmith
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Garage Doors
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Roofing
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Residential Excavating, Gravel Driveways
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Water Backflow Testing
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Or Any Other Business Type!
Success Stories
Upstate Lead Service Helped Roma Plumbing 3X Their Revenue In Only 2 Months
Roma Plumbing already had 10 years of experience providing plumbing services to the Rochester, NY area, but wanted to expand their plumbing service offering to residential customers. They had primarily focused on commercial customers and wanted to grow into a new type of customer base for their business. They reached to Upstate Lead Service and communicated their vision. The answer was simple. Roma Plumbing knew that the first place people go when they need a plumbing problem fixed is Google. We decided to launch a Google Ads campaign from scratch.
In the 2nd month, Roma Plumbing received 34 qualified leads - both phone calls and service requests directly from their website.
Roma Plumbing had never advertised on Google Ads before. Other plumbing companies in the area already had a presence on Google as well as a history of keyword bidding. While this was a challenge, Upstate Lead Service was able to deliver 30 plumbing leads in the first month as well as 34 leads the second month. We connected Roma Plumbing's Google Business Profile to the new Google Ads Account, optimized the ads to generate qualified leads and set up phone call tracking to better route the incoming plumbing service requests. We even added a whisper message so that before the phone conversation starts with the potential customer, Roma Plumbing would hear an automated message "Plumbing Service Request" so that they would instantly know it was a lead.
The result is now Roma Plumbing has been able to expand their business into the residential market in the Rochester, NY area. Instead of only partnering with commercial clients, Roma Plumbing is now servicing the residential market in Rochester with a ton of new customers and 5-star reviews.
Upstate Lead Service Massively Grows The Lead Volume For Suplex Construction, LLC
Suplex Construction, LLC specializes in both home remodels as well as commercial property buildouts. They wanted to grow their presence online and make it easy for customers to find them.
Upstate Lead Service went one step further beyond simply helping Suplex Construction get their name out to the local Rochester Market. We helped them acquire 38 new remodeling leads in just the first month. Considering that remodeling projects are high-ticket jobs, the cost to acquire a customer of $108 was well worth the Google Ads campaign because it resulted in multiple booked jobs.
In Just The 1st Month, Upstate Lead Service Delivered 38 remodeling leads
Frequently Asked Questions
What if I don't see my business type listed above?
That's perfectly ok! I have managed paid search campaigns for a wide variety of industries and businesses. Home service businesses work well with Google Ads as I mentioned above about Service Pros, but any business that is looking for a steady flow of new leads using both advertising (i.e. Google Ads) and their website, can benefit from my Google Ads Management services. If your business type or industry is not listed in the section above, do not worry! Simply select "Other Business Type Needing Google Ads Services" in the request a quote form.
How do you ensure lead quality?
I monitor call quality as well as thoroughly research form submissions from customers. If customers inquire about getting a quote from your business, I know I have done my job right. Upstate Lead Service will prioritize lead quality by keyword research with your Google Ads campaign. I listen to calls and read forms to make adjustments to the paid search campaigns so that irrelevant inquiries are discarded from future ad spend and high-quality leads are fed to Google Ads' algorithm to train the machine learning on finding more ideal customers for you.
Do you provide ongoing support?
Absolutely! I will check your ad account every day to ensure the leads keep coming in. I monitor activity daily so that I can observe patterns in keyword activity, as well as learn what customers are typing into Google when they are searching for your service type. At Upstate Lead Service, I am committed to providing ongoing support for your lead generation efforts. I offer unlimited email support and weekly phone support, as well as 1x / month video call for reporting and strategy if you want it. I continuously monitor and optimize your lead generation strategies, ensuring a consistent flow of high-quality leads for your business's sustained growth and success.
Call or Text For Free Estimate
About Me
My name is Sam Torrey, nice to meet you.
In a market where large and impersonal marketing agencies dominate, Upstate Lead Service, offers personal service that is a breath of fresh air.
I have over 10+ years of experience in digital marketing, google ads, paid search campaign management, website landing page creation, and sales copywriting. I have managed ad spend from small google ads accounts of $1,000 / month all the way up to $100,000 / month for national brands - in pest control and auto insurance. More importantly, I can help provide solutions for creating an engine - a steady flow of leads - that gives you predictable lead volume every month.
Proudly Serving Greater Rochester, NY
Reliable, high-quality Google Ads services in Monroe County, NY. My service area currently includes Rochester, Webster, Penfield, Greece, Gates/Chili, Victor, Brockport, Henrietta, Fairport, Irondequoit and more. I also have clients outside of this area but I am based in the Rochester, NY area. Contact me today to start developing your digital marketing plan.